• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Segmentation

Brands

Most Americans seek brands that share their environmental goals: poll

A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
Celebrity Endorsement

How KFC is working to attract younger consumers

In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!”  Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Business Plan

Starbucks adds olive oil in coffee; CEO calls it a ‘market maker’

Starbucks’ new line of olive oil-infused coffee drinks could disrupt the industry, interim CEO Howard Schultz told CNBC’s Jim Cramer on Tuesday. Click here to read the story at nbcnews.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Consumer Engagement

How Gorton’s Seafood is using TikTok for a product launch

Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive.  Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago
Competition

KFC is launching wraps to attract younger consumers

During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at Read more…

By Chris Lindauer, 2 years02/05/2023 ago
Demographics

With TikTok’s growing list of issues, should marketers think twice about the platform?

For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 2 years02/05/2023 ago
Business Plan

The easiest way to travel full time? See what a 28-year-old paid for an apartment on a cruise ship

Austin Wells loves to travel the world. But he doesn’t like long flights, jet lag or an unsettled routine. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years01/15/2023 ago
Brand Loyalty

Fastest Growing Brands 2022 

This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October. Morning Consult Brand Intelligence tracks Read more…

By Chris Lindauer, 2 years01/14/2023 ago
Advertising

Why Spotify makes Wrapped its annual marketing moment

“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.) Read more…

By Chris Lindauer, 2 years12/31/2022 ago
Branding

The top 5 branded Roblox activations of 2022, from luxury shopping to sustainable farming

When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. Click here to read the story at thedrum.com. Discussion Questions: What is digital marketing? Why is digital marketing important Read more…

By Chris Lindauer, 3 years11/11/2022 ago

Posts pagination

Previous 1 2 3 4 … 6 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.