Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story. Read more…
Tupperware wants to be where the cool kids play. The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…
Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool. Click here to read the story at thedrum.com. Discussion Questions: What is a product life cycle? How would you describe the product life cycle as it relates to Read more…
The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west. Click here to read the story at toronto.citynews.ca. Discussion Questions: Why might the Province of Alberta want to encourage Toronto residents Read more…
With consumers increasingly taking to audio content like podcasts, Tostitos developed a sonic brand in an attempt to cut through the noise. Click here to read the story at marketingdive.com. Discussion Questions: What is a brand? What is branding? How would you describe the Frito-Lay brand? What is brand recall? Read more…
Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What Read more…
Some allegedly insider information has set the internet ablaze with ’90s kid nostalgia for an old McDonald’s Halloween promotion—it doesn’t take much to get us all way too excited to start reminiscing about the past, does it? Click here to read the story at thetakeout.com. Discussion Questions: What are marketing trends? What Read more…
Plant-based meats are no longer all the rage they were just a few years ago, according to Deloitte Consulting LLP. Click here to read the story at foxbusiness.com. Discussion Questions: What is positioning? What does perception have to do with positioning? Why is positioning important in marketing? Why are plant-based meat Read more…
GM’s latest bid to ramp up U.S. EV sales and surpass rival Tesla is a $30,000 all-electric SUV aimed squarely at the mass market. Click here to read the story at techcrunch.com. Discussion Questions: What is pricing? Why is price such an important part of the marketing mix? What factors influence Read more…
Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new Read more…