Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Inside J.C. Penney’s holiday marketing strategy

The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:

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Why your $7 latte is $7

If you are a connoisseur of fancy coffee and fancy coffee shops (or even just fancy-ish), you’ve probably noticed that the price of your favorite drink is higher than it used to be. Click here to read the story at vox.com. Discussion Questions:

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