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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Brand Loyalty

Domino’s Emergency Pizza Program Gives Customers One Free Pizza When They ‘Need it Most’

When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Marketing Currents

Crocs releases ‘widely requested’ cowboy boot

Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Brands

Starbucks and KidSuper Create Limited-Edition Varsity Jacket for PSL’s 20th Birthday

Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…

By Chris Lindauer, 2 years10/15/2023 ago
5.1 - Competition

NBA Icons Unite at Reebok: Brand Names Shaquille O’Neal President of Basketball, Allen Iverson as Vice President

NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the athletic brand’s reemergence in the sport he knows best. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
1.4 - Target Markets

Here is the full lineup of Milwaukee Bucks theme nights, including Halloween, Pride Night, Noche Latina, and Bango’s Birthday

Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story at jsonline.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
6.1 - Branding

Post Malone and The Dallas Cowboys Team Up with Raising Cane’s to Open First-of-its-Kind Restaurant in Cowboys Country

Post Malone’s partnership with Raising Cane’s continues Thursday with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had lasting impact on Post from an early age. Click here to read the story at prnewswire.com. Read more…

By Chris Lindauer, 2 years10/15/2023 ago
2.2 - What is SEM

ESPN Drops New Creative Campaign ahead of NHL Season

Today, ESPN launched its National Hockey League (NHL) season-opening campaign, “To Know Hockey is to Love Hockey.” Click here to read the story at espnpressroom.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Brands

Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles

This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Blog

SCC FFL 2023: Sports Marketing Challenge #2 Recap & Scores

SCC FFL 2023: Sports Marketing Challenge #2 Recap & Scores After two challenges, the leaderboard remains crowded at the top. As expected, there is a very competitive field this year, and everyone is still in the mix for a run toward the top of the standings. The second challenge in Read more…

By Chris Lindauer, 2 years10/14/2023 ago
Digital Marketing

White Castle to Launch the First of 13 Spooky Halloween Deals on Friday the 13th

In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck Read more…

By Chris Lindauer, 2 years10/14/2023 ago

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