Collaborations
Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”
Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:
Customer Experience
Check into the future: Hotels are getting an upgrade
When we hear the words “futuristic hotel,” it conjures up images of valets bringing our space luggage to our rooms via hoverboard. Click here to read the story at thehustle.co. Discussion Questions:
Innovation
Grilled Cheese Lunchables Are Now a Thing
Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com. Read more…
Ethics
Coca-Cola used AI to create its newest flavor: The Y3000 soda ‘from the future’
Artificial intelligence is the future. At least according to Coca-Cola. The soft drink giant today launched a limited edition soda created using AI technology. Click here to read the story at cnbc.com. Discussion Questions:
Branding
Johnson & Johnson is getting rid of its script logo after more than 130 years
Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. Click here to read the story at Read more…
Branding
Could Peloton’s brand refresh mark the start of its comeback?
When it comes to fitness ads, some images have become staples — high intensity, seamlessly executed workouts and the perfectly placed bead of sweat. Click here to read the story at marketingdive.com. Discussion Questions:
Brand Loyalty
Domino’s upgrades its loyalty program
Domino’s customers will soon be able to earn points quicker and redeem them earlier under changes the Ann Arbor, Mich.-based pizza chain announced on Tuesday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
1.4 - Target Markets
‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL
After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate. Click here to read the story at variety.com. Discussion Questions:
11.3 - Social Issues in SEM
NFL re-emphasizes Sunday Ticket move after concerns of ‘deceptive advertising’
As the first Sunday of the 2023 NFL season arrives, the league is reminding fans where they can find out-of-market games — and where they can’t. Click here to read the story at yahoosports.com. Discussion Questions:
2.2 - What is SEM
Circle K Joins Forces with DC to Debut Limited Edition HeroBadge Collectibles
DC Super Heroes and Super-Villains have arrived at Circle K. Every time a customer spends $10 on qualifying merchandise and fuel now through October 31, 2023, they will receive one of the 24 limited-edition, exclusive “HeroBadge” stickers or patches.* Click here to read the story at businesswire.com. Discussion Questions: