Competitive Edge - Sports & Entertainment Marketing News

‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL


After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate.

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Discussion Questions:

  1. What is market segmentation?
  2. What are demographics?
  3. Why would a business or brand want to segment an audience based on age?
  4. What is a target market?
  5. Why might the NFL be interested in targeting younger viewers?
  6. Can you think of any other examples of the NFL marketing to younger fans? Like what?
  7. What is cross promotion?
  8. Describe this cross promotion between Disney and the NFL, based on what you learned in this news story.
  9. Why do you think the ‘Toy Story’ broadcast will air exclusively on Disney Plus?
  10. How might the NFL benefit from this cross promotion?
  11. How might Disney benefit?
  12. How might this help the NFL to reach younger fans?
  13. What other cross promotions might help the NFL to connect with a younger audience? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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