Competitive Edge - Sports & Entertainment Marketing News

Circle K Joins Forces with DC to Debut Limited Edition HeroBadge Collectibles

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DC Super Heroes and Super-Villains have arrived at Circle K. Every time a customer spends $10 on qualifying merchandise and fuel now through October 31, 2023, they will receive one of the 24 limited-edition, exclusive “HeroBadge” stickers or patches.*

Click here to read the story at businesswire.com.

Discussion Questions:

  1. What is the difference between the marketing of entertainment and marketing through entertainment?
  2. Which best describes this news story?
  3. What is promotion?
  4. What are the different forms of promotion?
  5. Based on what you learned from this news story, describe this promotion from Circle K.
  6. Why would Circle K be interested in a DC-themed promotion?
  7. What is a limited edition promotion?
  8. How might Circle K benefit from this promotion?
  9. What are sweepstakes?
  10. Why do you think they included a sweepstakes as part of this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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