• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Ethics

Advertising

Google Search’s New AI Overviews Will Soon Have Ads

Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI. Click here to read the story at wired.com. Discussion Questions:

By Chris Lindauer, 12 months05/26/2024 ago
Corporate Responsibility

Instant ramen Cup Noodles will be microwavable, changing from foam to paper cup

When you’re in the mood to slurp up the salty, soupy staple that is Cup Noodles, you’ll no longer need to heat up water. Click here to read the story at today.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Consumer Behavior

Yelp has recorded every restaurant and business with suspicious reviews. See if your favorite spot is on the list.

Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
Ethics

Coca-Cola used AI to create its newest flavor: The Y3000 soda ‘from the future’

Artificial intelligence is the future. At least according to Coca-Cola. The soft drink giant today launched a limited edition soda created using AI technology. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
Advertising

From Mad Men to machines? Big advertisers shift to AI

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Advertising

Cruise line faces backlash over allegedly deceptive marketing claims: ‘This is their attempt to make themselves look good’

Swiss cruise line MSC Cruises made waves with a promotional video for the “future of cruising,” during which the company made the case for sustainable cruise ships.  Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Branding

See’s Candies® Launches “Chocolate Shop” Scented Candle

See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Advertising

Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/23/2023 ago
Competition

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

A national TikTok ban in the U.S. would put an end to tourism agencies’ growing investment in the platform and push them to redirect it into Meta and Google’s social platforms as well limit their ability to influence global conversations about their destination. Click here to read the story at Read more…

By Chris Lindauer, 2 years04/16/2023 ago
Brands

Most Americans seek brands that share their environmental goals: poll

A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago

Posts pagination

1 2 … 4 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.