Marketing Currents - Business and Marketing Current Events
Category: Marketing Campaigns

Microsoft sets sights on Sony’s home turf in console clash

In the battle of the next-generation gaming machines, two key players are moving in different directions. Microsoft Corp. is making a serious attempt to attract fans in Japan with its new consoles and network services. Meanwhile, Tokyo-based Sony Corp. moved its PlayStation business headquarters to California in 2016 and has

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Chipotle turns fans into ‘royalty’ with TikTok challenge

Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use

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