Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Adidas said it expects headwinds from the loss of the Yeezy business to persist in 2023, after officially parting from the brand and its controversial founder Kanye “Ye” West in October. Click here to read the story at footwearnews.com. Discussion Questions:
Mexican Pizza was an apparent winner for Taco Bell last year. So was Pete Davidson. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at Read more…
Consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story Read more…
For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Click here to read the story at digiday.com. Discussion Questions:
Not feeling particularly romantic for Valentine’s Day this year? Celebrate the anti-holiday with the perfect tasty treat: the new Black Raspberry Sour Patch Kids Sour Hearts candy. Click here to read the story at parade.com. Discussion Questions:
It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.” Click here to read the story at morningconsult.com. Discussion Questions:
First it was mailboxes, then inboxes…Now, marketers are blowing up phones. Click here to read the story at marketingbrew.com. Discussion Questions:
A good, catchy jingle can cement a product in the public’s mind spanning across generations. Click here to read the story at the street.com. Discussion Questions:
So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions: