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Product Launch

Advertising

Subway Is Launching a Restaurant Inside a Blimp So You Can Eat 1,000 Feet in the Air

If you look toward the sky in September and see an oversized Subway sandwich floating overhead, you’re not having hunger-related hallucinations. Click here to read the story at foodandwine.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Innovation

Your next Apple Watch might be made with a 3D printer

Apple Inc. is testing the use of 3D printers to produce the steel chassis used by some of its upcoming smartwatches, according to people with knowledge of the matter, heralding a major change to how the company manufactures products. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Brands

Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade

Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade with Iced Latte with Foam. The company said it is the first-ever foaming agent brought to grocery shelves. The last major innovation for Maxwell House was Iced Coffee Concentrates in 2015. Click here to read the Read more…

By Chris Lindauer, 2 years08/03/2023 ago
Branding

Kit Kat Cereal is hitting US shelves

Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Branding

Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear

Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Brand Loyalty

Cholula Branches Out With First Ever Line Of Salsa And Taco Seasoning

Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco seasoning.  Click here to read the story at tastingtable.com. Discussion Read more…

By Chris Lindauer, 2 years05/14/2023 ago
Marketing Currents

McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.

The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago
Distribution

Cup Noodles’ new flavor tastes like egg, sausage and maple syrup pancakes

If you have had ramen for breakfast (I still think about a bacon and buttered toast version I had at a brunch spot in Brooklyn), you probably haven’t experienced it like this. Cup Noodles, the classic instant ramen brand that comes in its own convenient container, is releasing a new Breakfast flavor. Click Read more…

By Chris Lindauer, 2 years04/02/2023 ago
Marketing Currents

QDOBA Mexican Eats® Hosts First-Ever World Burrito Eating Championship in Honor of National Burrito Day

In partnership with Major League Eating (MLE), the competition will feature 10 professional eaters, including first-ranked Joey Chestnut, fourth-ranked Nick Wehry and 27th-ranked Eric “Badlands” Booker.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years04/02/2023 ago
Branding

McDonald’s Rebranding The Crispy Chicken Sandwich Name To The McCrispy

Bye-bye Crispy Chicken Sandwich. Hello McCrispy. McDonald’s is choosing to rebrand the name of the Crispy Chicken Sandwich to the more catchy McCrispy.  Click here to read the story at foodbeast.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago

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