Marketing Currents - Business and Marketing Current Events

Subway Is Launching a Restaurant Inside a Blimp So You Can Eat 1,000 Feet in the Air

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If you look toward the sky in September and see an oversized Subway sandwich floating overhead, you’re not having hunger-related hallucinations.

Click here to read the story at foodandwine.com.

Discussion Questions:

  1. What is publicity?
  2. How does publicity impact an organization?
  3. Can publicity be controlled by a business or brand?
  4. Can it be managed by a business or brand?
  5. What is a publicity or marketing stunt?
  6. How might this story represent an example a publicity or marketing stunt?
  7. What is advertising?
  8. What type of advertising best describes a blimp?
  9. How might Subway benefit from a blimp that serves customers?
  10. Based on information from this story, describe what the blimp will look like.
  11. Why do you think Subway designed the blimp that way?
  12. In which cities with the blimp be flown and serve customers?
  13. Why do you think Subway chose those cities?
  14. Why do you think they are only flying the blimp in four cities?
  15. What do you think the goal of this stunt might be?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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