Marketing Currents - Business and Marketing Current Events
Category: Promotion Mix

Hollister launches ‘Social Tourist’ with teen influencers

In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the

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Hidden Valley Ranch’s Promo Is The Result of Years of Fun Ideas

We’re 23 days into March and we had no idea that it was National Ranch Month. All this time we could have been winning prizes from the premier name in condiment branded merchandise—Hidden Valley Ranch. Click here to read the story at magazine.promo.com. Discussion Questions: What is promotion? Why do brands

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