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Publicity

Branding

Adidas Says Yeezy Fallout Could Cost Hundreds of Millions in 2023 as Company Issues Dismal Outlook

Adidas said it expects headwinds from the loss of the Yeezy business to persist in 2023, after officially parting from the brand and its controversial founder Kanye “Ye” West in October. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago
Entrepreneurship

Best of CES 2023: 6 innovations that will shape the future

After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Brand Loyalty

Southwest Stole Christmas. It Still Has Superfans.

It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline.  Click here to read the story at nytimes.com. Discussion Questions:

By Chris Lindauer, 3 years12/31/2022 ago
Hospitality & Tourism

DJ Khaled is letting you stay in his shoe closet for $11 a night on Airbnb

If the shoe fits, stay right inside of it!  DJ Khaled is unlocking one of his most treasured rooms — his shoe closet.  Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 3 years12/11/2022 ago
Brand Loyalty

Burger King Is AirDropping 65,000 Free Whoppers in NYC Today

Everybody loves a good birthday celebration, especially if it comes with free food. Click here to read the story at thrillist.com. Discussion Questions:

By Chris Lindauer, 3 years12/04/2022 ago
Branding

Denny’s Is Selling a T-shirt Worth $2,000 for $5.99

A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at Read more…

By Chris Lindauer, 3 years11/26/2022 ago
Consumer Behavior

Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K

Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot. Click here to read the story at thrillist.com. Discussion Questions: What is a Thanksgiving 5K? Read more…

By Chris Lindauer, 3 years11/20/2022 ago
Event Marketing

Mount Rushmore float will miss Thanksgiving Day parade

South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band. Click here to read the story at blackhillsfox.com. Discussion Questions: What is Macy’s Thanksgiving Day Parade? Why does Macy’s host the parade? How much do you think the parade Read more…

By Chris Lindauer, 3 years11/11/2022 ago
Marketing Currents

Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

Oscar Mayer’s World Vegan Day approach is a less-than conventional means of extending a hand to the vegan population and the growing number of consumers who prioritize sustainability, but it may ironically prove to resonate. Click here to read the story at marketingdive.com. Discussion Questions: What is market segmentation? What Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Brand Loyalty

Why IHOP Is Calling A New Food Item ‘Its First NFT’

IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at Read more…

By Chris Lindauer, 3 years10/16/2022 ago

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