Marketing Currents - Business and Marketing Current Events

Why IHOP Is Calling A New Food Item ‘Its First NFT’


IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed.

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Discussion Questions:

  1. How do you think the pandemic impacted the restaurant business?
  2. How did the pandemic impact decisions made at IHOP?
  3. What is a loyalty program?
  4. Why do restaurants launch loyalty programs?
  5. According to this news story, IHOP’s loyalty program has seen a makeover. What is new or different about the program?
  6. How do you think advertising and marketing can help a business or brand to communicate information to consumers?
  7. What is a NFT?
  8. Based on what you learned in this story, how did IHOP announce their NFT on social media?
  9. Why do you think they used social media for the announcement?
  10. What is different about IHOP’s “NFT” compared to what most consider a NFT to be?
  11. What is positioning?
  12. Why do you think IHOP is introducing a new menu?
  13. How might some of the new menu items demonstrate an example of positioning?
  14. How will IHOP’s NFT generate publicity for the company’s new menu?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.