Not feeling particularly romantic for Valentine’s Day this year? Celebrate the anti-holiday with the perfect tasty treat: the new Black Raspberry Sour Patch Kids Sour Hearts candy. Click here to read the story at parade.com. Discussion Questions:
A good, catchy jingle can cement a product in the public’s mind spanning across generations. Click here to read the story at the street.com. Discussion Questions:
So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:
Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com.
Chipotle Mexican Grill is celebrating the start of 2023 with a new lineup of burrito bowls and an augmented reality (AR) campaign, developed in partnership with Snapchat and designed to promote physical and mental health among the brand’s customers in the new year. Click here to read the story at
It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline. Click here to read the story at nytimes.com. Discussion Questions:
“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.)
Everybody loves a good birthday celebration, especially if it comes with free food. Click here to read the story at thrillist.com. Discussion Questions:
Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What
JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to
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