Marketing Insights from SCC

Marketing Insights from SCC: Resources for the 2022-23 School Year

Welcome back SCC members and thank you for subscribing to Marketing Insights from SCC.  We are excited to have you all as part of our amazing community of sports and entertainment business educators and look forward to another fantastic “season” with you and your students.

Your subscriptions for 2022-23 include:

  • Marketing Insights from SCC: Business and Marketing Education Instructional Resources
  • Marketing Currents: Weekly business and marketing current events and “bonus” resources throughout the year

To access your exclusive, members-only content, please click the links below.


Marketing Currents: Weekly Business & Marketing Current Events News

Marketing Currents is your weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. 

Click here to access your Weekly Current Events news stories 

Advertising 101:  Demand Creation in Advertising 

Workshop Session #1 – Alex Dobson

Go behind the scenes and learn how ad campaigns are created with this “Demand Creation in Advertising” workshop. Learn everything you want to know about this fast-paced and exciting industry in this two-part series with Alex Dobson, a long-time ad industry exec with a resume filled with advertising industry success stories, including work with brands like Nike, Old Spice, Converse, Kraft, Amazon, and more!

https://vimeo.com/811151809

Advertising 101:  Demand Creation in Advertising 

Workshop Session #2 – Alex Dobson

In part two of the workshop, Alex pulls back the curtain to show students the concepts and creative behind Nike’s “Someday” campaign for the Chicago Cubs when they clinched the 2016 World Series championship.

https://vimeo.com/811160239

Advertising 101:  Demand Creation in Advertising 

Workshop Session #3 – Introduction of Project & Student Competition

In part three of the workshop, Alex and Chris introduce a project and student competition tied to the Advertising 101 workshop series and your Marketing Insights from SCC curriculum modules which will encourage students to create a new menu item for Taco Bell with an ad campaign to promote the launch.

PLEASE CLICK HERE TO DOWNLOAD A PDF COPY OF THE BRIEF REVIEWED IN THIS VIDEO.

If you plan to participate in the competition, please email chris@sportscareerconsulting.com for access to a shared folder where you will update your student entry or entries. 

Due date for competition entries to be submitted:  April 27th.

https://vimeo.com/812621083

PLEASE CLICK HERE TO DOWNLOAD A PDF COPY OF THE BRIEF REVIEWED IN THIS VIDEO.

If you plan to participate in the competition, please email chris@sportscareerconsulting.com for access to a shared folder where you will update your student entry or entries. 

Due date for competition entries to be submitted:  April 27th.

Have fun and good luck!

PLEASE CLICK HERE TO DOWNLOAD A PDF COPY OF THE BRIEF REVIEWED IN THIS VIDEO.

Advertising 101:  Demand Creation in Advertising 

Workshop Session #4 – Announcing Student Competition Winners

In this video, Alex and Chris recap the competition and announce the winners!.

https://vimeo.com/826396337

Bonus Content:  April Fool’s (Marketing) Gold

As March comes to an end, consumers often see announcements from brands for new product launches that might seem outrageous.  Often, that is the goal, and the new product isn’t even real, but the brand capitalizes on the publicity generated by the stunt that is nothing more than an April Fool’s prank.

In this discussion, you will review some examples of marketing stunts that took place on April Fool’s Day in  2023.  The download also includes a suggestion for a class activity.

This download includes:

  • Presentation deck
  • Discussion questions

Topics explored tied to Marketing Insights lessons include:

  • M1L2: Promotion
  • M7L1: Publicity
  • M9L1: Seasonal marketing

Click here to download the “April Fool’s (Marketing) Gold” presentation and discussion deck

Bonus Content:  Brands that LOVE Valentine’s Day  

Every year, many businesses and brands ramp up marketing efforts for Valentine’s Day.  By introducing new flavors, limited menu items, and Valentine’s Day-themed packaging, they create opportunities to connect with consumers. 

In this discussion, you will review some examples of packaging and promotions strategies for brands in 2023.  The download also includes a suggestion for a class activity.

This download includes:

  • Presentation deck
  • Discussion questions
  • Activity suggestion

Topics explored tied to Marketing Insights lessons include:

  • M1L2: Promotion
  • M3L4: Packaging
  • M9L1: Seasonal marketing

Click here to download the “Brands That Love Valentine’s Day” presentation and discussion deck

Bonus Content:  Holiday Marketing  

* IMPORTANT DOWNLOAD NOTE:  There are several YouTube videos embedded in this presentation.  When you open the PPT, you will need to click the button when prompted to “allow media” if you wish to view the videos in class.  Please review before sharing in class to make sure they are appropriate for your classroom!

During the winter holiday season, businesses and brands introduce seasonal products and packaging designed to boost brand awareness and increase sales.  Holiday marketing often features a mix of limited-edition offerings, emotional advertising, and creative marketing stunts. 

In this discussion, you will review some examples of current holiday marketing campaigns from the 2022 holiday season, illustrating a variety of marketing and promotional strategies from businesses and brands around the world.  The download also includes several ideas for class activities.

This download includes:

  • Presentation deck
  • Discussion questions
  • Activity suggestions

Topics explored tied to Marketing Insights lessons include:

  • M1L2: Promotion
  • M3L3: Brand loyalty
  • M4L1: Advertising
  • M6L2: Digital marketing
  • M6L3: Social media marketing
  • M7L1: Public relations 
  • M9L1: Seasonal marketing

      * IMPORTANT DOWNLOAD NOTE:  There are several YouTube videos embedded in this presentation.  When you open the PPT, you will need to click the button when prompted to “allow media” if you wish to view the videos in class.  Please review before sharing in class to make sure they are appropriate for your classroom!

      Click here to download the “Holiday Marketing” presentation and discussion deck

      Bonus Content:  Thanksgiving Brands  

      Which brands are most popular at Thanksgiving?  To help engage your students in a valuable marketing discussion leading up to Thanksgiving, we have a presentation deck for you to use in class.

      Several years ago, a Houston Chronicle story suggested that much of what we celebrate on Thanksgiving is the direct result of marketing.  As a result, some brands have become synonymous with Thanksgiving feasts with consumers filling supermarket shopping carts with these products every year. 

      In this discussion, students will see if they can identify the most popular Turkey Day brands.  As an added bonus, consider challenging your students to choose one of the brands that you discuss in class and develop a marketing strategy to help increase sales over the holidays.

      This download includes:

      • Presentation deck
      • Discussion questions

      Topics explored tied to Marketing Insights lessons include:

      • M3L1: Branding
      • M9L1: Seasonal marketing

          Click here to download the “Thanksgiving Brands” presentation and discussion deck

          Bonus Content:  “Healthy” Cereals  

          The U.S. FDA has proposed new criteria for labeling cereals as “healthy”….which cereal brands would be impacted by the new guidelines?

          With this exclusive Marketing Insights from SCC members-only bonus content, we will explore the concept of packaging and labeling from a marketing perspective.  This bonus resource aligns with Module 3, Lesson 4 (Packaging and Labeling).

          This download includes:

          • Presentation deck
          • Discussion questions

          Topics explored tied to Marketing Insights lessons include:

          • M3L4: Packaging and Labeling
          • M1L3: Positioning

          Click here to download the “Healthy Cereals” presentation deck and discussion questions

          Bonus Content:  Spooky Marketing 

          Halloween is back!  After seeing a dip in Halloween spending the last few years because of the pandemic, the National Retail Federation reports 2022 could see record spending on Halloween-related shopping. In this exclusive Marketing Insights from SCC members-only bonus content, we will explore trends shaping the 2022 Halloween season.  We also explore notable brand marketing campaigns and provide discussion questions along with an activity suggestion.  Enjoy!

          This download includes:

          • Presentation deck
          • Discussion questions
          • Activity suggestion

          Topics explored tied to Marketing Insights lessons include:

          • M1L1: Promotion
          • M2L3: Product life cycle
          • M3L2: Brand collaboration
          • M3L3: Brand loyalty
          • M4L2: Advertising
          • M6L1: Consumer engagement
          • M6L2: Digital marketing
          • M6L3: Social media marketing
          • M7L1: Publicity stunts
          • M9L1: Seasonal marketing & marketing trends

          Click here to download the “Spooky Marketing” Halloween presentation deck and activity suggestion

          * IMPORTANT DOWNLOAD NOTE:  There are several YouTube videos embedded in this presentation.  When you open the PPT, you will need to click the button when prompted to “allow media” if you wish to view the videos in class.  

          Module One:  What is Marketing? 

          Module 1 of the new program’s curriculum is updated and ready for download!  

          This download includes:

          • Lesson 1 – What is Marketing?
          • Lesson 2 – Marketing Mix
          • Lesson 3 – Segmentation
          • Lesson 4 – Positioning
          • Lesson 5 – Market Research

          Download zip file containing Module 1 resources

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Two:  Product Management

          Marketing Insights from SCC Module Two:  Product Management   

          This download includes:

          • Lesson 1:  Entrepreneurship Basics
          • Lesson 2:  Innovation
          • Lesson 3:  Product Management
          • Lesson 4:  Distribution & Supply Chain

          Download zip file containing Module 2 resources

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Three:  Branding 

          Marketing Insights from SCC Module Three:  Branding 

          This download includes:

          • Lesson 1:  What is a Brand?
          • Lesson 2:  Brand Building
          • Lesson 3:  Brand Loyalty
          • Lesson 4:  Packaging & Labeling

          Download zip file containing Module 3 resources (Branding)

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Four:  Advertising

          Marketing Insights from SCC Module Four:  Advertising  

          This download includes:

          • Lesson 1:  What is Advertising?
          • Lesson 2:  Advertising Channels
          • Lesson 3:  How Advertisements Get Made

          Download zip file containing Module 4 resources (Advertising)

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Five:  Data Analytics

          Marketing Insights from SCC Module Five:  Data Analytics  

          This download includes:

          • Lesson 1:  Data Analytics
          • Lesson 2:  CRM
          • Lesson 3:  Measurement

          Download zip file containing Module 5 resources (Data Analytics)

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Six:  Digital & Social Media Marketing 

          Marketing Insights from SCC Module Six: Digital & Social Media Marketing  

          This download includes:

          • Lesson 1:  Data Analytics
          • Lesson 2:  CRM
          • Lesson 3:  Measurement

          Download zip file containing Module 6 resources (Digital & Social Media Marketing)

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Seven:  Public Relations 

          Marketing Insights from SCC Module Seven: Public Relations

          This download includes:

          • Lesson 1:  Public Relations
          • Lesson 2:  Business Ethics
          • Lesson 3:  Sustainability in Marketing

          Download zip file containing Module 7 resources (Public Relations) 

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Eight:  Customer Service & Sales

          Marketing Insights from SCC Module Eight:  Customer Service & Sales

          This download includes:

          • Lesson1:  Customer Service
          • Lesson 2:  Sales

          Download zip file containing Module 8 resources (Customer Service & Sales)

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Module Nine:  Marketing Trends

          Marketing Insights from SCC Module Nine:  Marketing Trends

          This download includes:

          • Lesson 1:  Marketing Trends

          Download zip file containing Module 9 resources (Marketing Trends)

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.

          Marketing Insights from SCC:  Canvas & Schoology Integration 

          We are excited to offer SCC’s curriculum in a format that can be imported into Canvas and Schoology!

          The files are available in a “common cartridge” format, which is available to download below, along with instructions for downloading and importing.  Please be sure to read the directions first.  It should be pretty straightforward if you follow the step-by-step instructions so please download and read the directions before attempting to import the files into your Canvas or Schoology.

          Click here to download the common cartridge “zip” file for modules 1-3

          Click here to download the common cartridge “zip” file for modules 4-6

          Click here to download the common cartridge “zip” file for modules 7-9 

          * IMPORTANT DOWNLOAD NOTE:  You will need to “unzip” the file by double clicking on the folder once it has been saved to your computer for access to the files.