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Experiential Marketing

Consumer Engagement

Lunchables pits kids against AI in art challenge

When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI. Click here to read the story at campaignlive.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
Branding

J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps

Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Brand Loyalty

$1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)

You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday.  Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…

By Chris Lindauer, 1 year02/09/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Advertising

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Advertising

Inside J.C. Penney’s holiday marketing strategy

The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Consumer Behavior

Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals

Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Experiential Marketing

Sour Patch Kids Embraces Anti-Valentine’s Day With New Candy

Not feeling particularly romantic for Valentine’s Day this year? Celebrate the anti-holiday with the perfect tasty treat: the new Black Raspberry Sour Patch Kids Sour Hearts candy.  Click here to read the story at parade.com. Discussion Questions:

By Chris Lindauer, 2 years02/05/2023 ago
Advertising

Did You Know Planters Has a NUTMobile for Promotional Experiences?

We all know about the Oscar Meyer Wienermobile. It’s perhaps the most famous food-shaped promotional vehicle in the world. Click here to read the story at magazine.promomarketing.com. Discussion Questions:

By Chris Lindauer, 2 years01/14/2023 ago
Entrepreneurship

Best of CES 2023: 6 innovations that will shape the future

After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this Read more…

By Chris Lindauer, 2 years01/08/2023 ago

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