JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.
Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” Click here to read the story at techcrunch.com. Discussion Questions: What is consumer engagement? Why is it important for brands to invest in consumer engagement strategies? What is experiential marketing?
More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story
There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the
From Kraken rum’s Halloween haunted hotel to Ford’s go faster stunt driver experience, the world of brand experiences is richer and more varied than ever before. From entertainment and gaming, to pop-ups, theme parks, edutainment and more… brands across all sectors are increasingly turning to experiences as a core pillar of their marketing activity.
Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice on the emerging concept of a metaverse. A sense of
Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme—you have to see a banana in-person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall.