Marketing Currents - Business and Marketing Current Events

Did You Know Planters Has a NUTMobile for Promotional Experiences?

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We all know about the Oscar Meyer Wienermobile. It’s perhaps the most famous food-shaped promotional vehicle in the world.

Click here to read the story at magazine.promomarketing.com.

Discussion Questions:

  1. What is mobile marketing?
  2. Are the Wienermobile and NUTMobile examples of mobile marketing? Why or why not?
  3. What is advertising?
  4. What are the different forms of advertising?
  5. What form of advertising is the NUTMobile?
  6. Why do you think Planters has a NUTMobile?
  7. What is a brand?
  8. How might the NUTMobile help Planters from a branding perspective?
  9. What is experiential marketing?
  10. Why might a business or brand consider experiential marketing as a brand or marketing strategy?
  11. Describe how the NUTMobile provides an example of the concept of experiential marketing.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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