Marketing Currents - Business and Marketing Current Events

Restoration Hardware dives into hotel business 

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RH, previously Restoration Hardware, joined the hotel industry this week.

Click here to read the story at foxbusiness.com.

Discussion Questions:

  1. What type of business is Restoration Hardware?
  2. What is a brand?
  3. What is brand extension?
  4. How might Restoration Hardware opening a hotel represent an example of brand extension?
  5. What is positioning?
  6. Based on what you learned in this news story, how is Restoration Hardware positioning its new hotel?
  7. What are they doing to position it in that manner?
  8. What is differentiation?
  9. Based on information from this news story, how are they differentiating the new hotel property from competitors?
  10. Why do you think they chose this particular location to open the new hotel?
  11. How might that represent the concept of “place” in the marketing mix?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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