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Promotion

Brands

Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day

It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Brand Loyalty

Applebee’s launches one year of weekly date night passes for $200

Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brands

Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For

Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
Consumer Behavior

What is so special about Stanley cups? The psychology behind the year’s thirstiest obsession

Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Marketing Currents

Pizza Hut Is Giving Fans ‘Reverse Delivery’ Doormats That Gift Delivery Drivers Pizza During Busy Holiday Season

This week, Pizza Hut is giving customers a “reverse delivery” doormat that gives delivery drivers a free box of pizza when they drop off an order. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Collaborations

HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist and Debuts Limited Edition Elf-Themed Recipes

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
Advertising

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Bath & Body Works, a market leader in candles, has announced its biggest and most beloved sale of the year is back. Offering the lowest prices of the year on its popular 3-wick candles, the highly-anticipated event is returning with an exciting product assortment and new, exclusive loyalty member perks. Read more…

By Chris Lindauer, 1 year12/02/2023 ago
Consumer Behavior

Red Lobster raises price of unlimited shrimp promotion because it’s too popular

Red Lobster’s parent company, Thai Union Group, disclosed earlier this month that the seafood chain took an unexpectedly large loss in the third quarter of the year because its $20 shrimp promotion wasn’t very profitable and was more popular than the company anticipated. Click here to read the story at Read more…

By Chris Lindauer, 1 year12/02/2023 ago
Branding

Still Losing Steam, Peloton Launches New Holiday Blitz

On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Industry Trends

KFC Debuts New Holiday Bucket Design

With the holidays just around the corner, Kentucky Fried Chicken is serving up extra joy this season with a new holiday bucket design and matching holiday merch collection. Click here to read the story at qsrmagazine.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago

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