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Publicity

Brands

Starbucks and KidSuper Create Limited-Edition Varsity Jacket for PSL’s 20th Birthday

Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…

By Chris Lindauer, 2 years10/15/2023 ago
Entertainment Marketing

Donkey Is Welcoming Fans into ‘Shrek’s Swamp’ on Airbnb this Halloween

This Halloween, Donkey has you covered! DreamWorks’ lovable sidekick is letting you vacation in Shrek’s Swamp! Guests of the animated early 2000s classic Shrek can soon call the ogre’s stumpy, secluded haven home thanks to Airbnb.  Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Collaborations

Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”

Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Advertising

Subway Is Launching a Restaurant Inside a Blimp So You Can Eat 1,000 Feet in the Air

If you look toward the sky in September and see an oversized Subway sandwich floating overhead, you’re not having hunger-related hallucinations. Click here to read the story at foodandwine.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Advertising

Cruise line faces backlash over allegedly deceptive marketing claims: ‘This is their attempt to make themselves look good’

Swiss cruise line MSC Cruises made waves with a promotional video for the “future of cruising,” during which the company made the case for sustainable cruise ships.  Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Cause Marketing

Panda Express® Pledges Up To $2 Million in Donations to Help Those Affected by the Hawaii Wildfires

Panda Restaurant Group, the parent company of Panda Express®, is pledging up to $2 million to the American Red Cross to provide essential care for the individuals affected by the Hawaii wildfires through the Panda Cares Foundation fundraising program and a dollar-for-dollar corporate match. Click here to read the story Read more…

By Chris Lindauer, 2 years08/27/2023 ago
Marketing Currents

Want your own hot dog straw? To celebrate 2022 viral video, Oscar Mayer is giving them away

Oscar Mayer makes a Hot Dog Straw to commemorate 2022 viral video Oscar Mayer is giving away the Oscar Mayer Hot Dog Straw (while supplies last), in honor of the baseball fan who made a straw from a hot dog in 2022. Click here to read the story at usatoday.com. Read more…

By Chris Lindauer, 2 years08/27/2023 ago
Brand Loyalty

Subway fanatic? Win $50K in sandwiches by legally changing your name to ‘Subway’

Subway fanatics now have the ultimate way to show their love for the company, and win something nice along the way. All they have to do is legally change their name. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago
Advertising

Ad of the Day: New Red Baron promo spoofs the Netflix password sharing crackdown

Frozen pizza brand Red Baron has today dished out a cheesy promotion that pokes light fun at Netflix’s recent crackdown on password sharing. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Branding

Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark

Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago

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