EDUCATION RESOURCE CENTER 2023-24 (TEST PAGE)

Business of Sports & Entertainment Downloads

Getting Started

This page includes downloadable resources included in your Business of Sports & Entertainment subscription. 
**IMPORTANT NOTE:  Downloads are provided as ZIP files. Once you download the ZIP file to your computer, double click the zip file to access the content.

CURRICULUM (click arrow to view contents)
File Name
File Size
Business of Sports & Entertainment Textbook

Complete textbook (Student and Instructor Editions)

ERC-projects-23-24.zip
12.3 MB

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BSE Student Notes Guide

Complete Student Notes Guide, a companion to the Business of Sports & Entertainment textbook.

BSE-Student-Notes-Guide-2023-24.zip
1.1 MB

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BSE Curriculum Map (PDF)

A comprehensive guide to help instructors develop lesson plans for a 20-week Sports & Entertainment Marketing using the Business of Sports & Entertainment curriculum materials.

20-Week-Curriculum-Mapping-2023.pdf
279 KB

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CANVAS & SCHOOLOGY INTEGRATION (Common Cartridge)

This Common Cartridge file contains The Business of Sports & Entertainment in a format compatible with many LMS systems including Canvas and Schoology. Inside the ZIP file is a Common Cartridge (.imscc) file that you will need to install into your LMS account (see instructions below)

Note: This Common Cartridge file does NOT include slide presentations, as the file sizes are too big to bundle with the course. To install the presentations into your LMS, you will need to download the files and upload them to your LMS platform. 

Common Cartridge Installation Instructions 

BSE-Canvas-2023-24.zip
12.3 MB

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INDIVIDUAL UNIT MATERIALS
File Name
File Size
Unit 1: History & Evolution of SEM

• SEM Class Introduction
• Introducing SEM Trivia Game
• Fantasy Sports 2023
• Lesson 1-1: Genesis of SEM
  • Activity: History of SEM
• Lesson 1-2: Industry Growth 
  • Activity: Global Marketplace
  • Activity: Media Coverage
  • Project: Global Sports Expansion
• Lesson 1-3: Fandom
  • Lesson Plan: Ratings Winners
  • Activity: Ratings Winners
  • Infographic: 2022 TV Ratings
  • Project: Fandom
• Lesson 1-4: Industry Pioneers
  • Activity: Industry Pioneers
  • Case Study: Bill Veeck
  • Case Study: PT Barnum
• Lesson 1-5: Important Milestones in SEM History
  • Assignment: SEM Milestones
• Unit 1 Outlines (student and instructor versions)
• Unit 1 Lesson Presentations (PPT)
• Unit 1 Student Notes Guide
• Unit 1 Role Plays (group and individual)
• Unit 1 Exam 

Unit-1-BSE.zip
86.3 MB

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Unit 2: What is SEM?

• Lesson 2-1: Sports & Entertainment Defined
  • Assignment: Marketing Samples
• Lesson 2-2: Marketing in Sports & Entertainment
  • Assignment: Examples of SEM
• Lesson 2-3: Sports vs. Entertainment
  • Activity: Cross Promotion
• Lesson 2-4: Primary Marketing Functions
  • Activity: Functions of Marketing
  • Activity: Pricing
• Lesson 2-5: Understanding the Product
  • Activity: Product Identification
  • Discussion: Sneaker Innovation
  • Presentation: XFL
• Lesson 2-6: Impact of Technology
  • Activity: Technology
• Lesson 2-7: Competition for the Entertainment Dollar
  • Activity: Competition for the Entertainment Dollar
• Lesson 2-8: Reaching Consumers
  • Presentation: Fortnite
• Lesson 2-9: Event Management and Marketing
  • Activity: Event Identification
  • Assignment: Understanding Events
  • Discussion: Sports Venues
• Unit 2 Outlines (student and instructor versions)
• Unit 2 Lesson Presentations (PPT)
• Unit 2 Student Notes Guide
• Unit 2 Role Plays (group and individual)
• Unit 2 Exam 

Unit-2-BSE.zip
108.8 MB

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Unit 3: Sports Business & Entertainment Fundamentals

• Lesson 3-1 Industry Segments
  • Assignment: Industry Segments
• Lesson 3-2 Sports Business Fundamentals
  • Assignment: Revenue Streams
  • Discussion: History of Pay-Per-View
• Lesson 3-3 Entertainment Business Fundamentals
  • Discussion: Barbie Mania
  • Discussion: Film Franchises 2023
  • Discussion: Marvel
  • Discussion: Stranger Things
• Lesson 3-4: Industry Trends
  • Lesson Guide: Pop-Ups
  • Activity: Pop-Ups
  • Presentation: Pop-Ups
• Lesson 3-5: Industry Economics
  • Class Activity: Economic Impact
  • Presentation: Super Bowl
• Unit 3 Outlines (student and instructor versions)
• Unit 3 Lesson Presentations (PPT)
• Unit 3 Student Notes Guide
• Unit 3 Role Plays (group and individual)
• Unit 3 Exam

Unit-3-BSE.zip
129.7 MB

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Unit 4: Marketing Applications

• Lesson 4-1: Marketing Concept
  • Assignment: Marketing Concept
• Lesson 4-2: Marketing Mix
  • Case Study: Marketing Mix
  • Activity: Marketing Mix
• Lesson 4-3: Target Markets
  • Project: New Olympic Sport
  • Project: Fringe Sports
  • Case Study: Spikeball
  • Case Study: Pickleball
  • Case Study: Footvolley
  • Assignment: Target Markets
• Lesson 4-4: Segmentation
  • Assignment: Demographics
• Lesson 4-5: Positioning
  • Assignment: Positioning
  • Presentation: The History of Wheaties
• Lesson 4-6: Market Research
  • Activity: New Product Market Research
  • Activity: Market Research Questions
• Lesson 4-7: Advertising
  • Activity: Video Game Advertising
  • Activity: TV Advertising
  • Activity: Advertising
• Lesson 4-8: Digital Marketing
  • Assignment: Viral Marketing
  • Assignment: Social Media
  • Assignment: Digital Marketing
• Unit 4 Outlines (student and instructor versions)
• Unit 4 Lesson Presentations (PPT)
• Unit 4 Student Notes Guide
• Unit 4 Role Plays (group and individual)
• Unit 4 Exam 

Unit-4-BSE.zip
69 MB

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Unit 5: The Marketing Plan

• Lesson 5-1: What is a Marketing Plan?
• Lesson 5-2: Components of a Marketing Plan
  • Activity: Mission Statement
• Lesson 5-3: SWOT Analysis
  • Activity: SWOT Analysis
• Lesson 5-4: Finance
  • Activity: Stock Market
• Lesson 5-5: Key Information
• Unit 5 Outlines (student and instructor versions)
• Unit 5 Lesson Presentations (PPT)
• Unit 5 Student Notes Guide
• Unit 5 Role Plays (group and individual)
• Unit 5 Exam 

Unit-5-BSE.zip
15.3 MB

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Unit 6: Branding & Licensing

• Lesson 6-1: Branding
  • Activity: Slogans
  • Activity: Mascots
  • Activity: Branding
• Lesson 6-2: Brand Building
  • Presentation: Brand Logo Identification (PPT)
  • Activity: Brand Logo Identification
  • Infographic: NFL Brand Loyalty
  • Worksheet: Hidden Logos
  • Discussion: Hidden Logos (PPT, PDF)
  • Activity: Brand Extension
• Lesson 6-3: Licensing
  • Lesson Plan: NFLPA Licensing
  • Presentation: NFLPA Licensing
  • Activity: NFLPA Licensing
  • Activity: Licensng
  • Activity: Collectibles & Memoribilia
• Lesson 6-4: Licensing Process
  • Presentation: Licensing Impact
• Lesson 6-5: Merchandising
  • Activity: Merchandising
  • Activity: Online Merchandising
• Unit 6 Outlines (student and instructor versions)
• Unit 6 Lesson Presentations (PPT)
• Unit 6 Student Notes Guide
• Unit 6 Role Plays (group and individual)
• Unit 6 Exam 

Unit-6-BSE.zip
66.6 MB

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Unit 7: Introduction to Promotions & Sales

• Lesson 7-1: Understanding Sales
• Lesson 7-2: The Sales Process
  • Infographic: Sales Process
  • Group Role Play: Sales
• Lesson 7-3: Sales Strategies
  • Activity: Sales Strategies
• Lesson 7-4: Customer Service
• Lesson 7-5: Sales Professionals
  • Activity: Sales Game Plan Parts 1 & 2
• Lesson 7-6: Promotion
  • Discussion: Game Day Giveaways (PPT)
  • Lesson Plan: MiLB Name Game
  • Presentation: MiLB Name Game (PPT)
  • MiLB Name Game Student Packet 
  • MiLB Name Game Rubric
  • Activity: Sales Promotion
  • Activity: Promotion Mix
• Unit 7 Outlines (student and instructor versions)
• Unit 7 Lesson Presentations (PPT)
• Unit 7 Student Notes Guide
• Unit 7 Role Plays (group and individual)
• Unit 7 Exam 

Unit-7-BSE.zip
63.9 MB

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Unit 8: Sponsorship & Endorsement

• Lesson 8-1: Sponsorship
  • Activity: Sponsorship
• Lesson 8-2: Sponsorship Growth
  • Activity: Cause Marketing
  • Project: Cause Marketing
• Lesson 8-3: Sponsorship Decisions
  • Presentation: NHL Shirt Sponsorships (PPT)
  • Discussion: NBA All-Star Activaions (PPT)
• Lesson 8-4: Ambush Marketing
• Lesson 8-5: Pricing Sponsorships
  • Sample Rate Card
• Lesson 8-6: Endorsements
  • Game: Buy This Endorsement (PPT)
  • Worksheet: Buy This Endorsement
  • Activity: Endorsement (2 parts)
• Unit 8 Outlines (student and instructor versions)
• Unit 8 Lesson Presentations (PPT)
• Unit 8 Student Notes Guide
• Unit 8 Role Plays (group and individual)
• Unit 8 Exam 

Unit-8-BSE.zip
102.9 MB

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Unit 9: Ticket Promotions & Sales

• Lesson 9-1: Role of Ticket Sales
  • Activity: Sell Out
  • Activity: Ticket Sales & Promotion
  • Project: Stadium
• Lesson 9.2: Ticket Sales Strategies
  • Activity: Ticket Sales
  • Activity: Ticket Packages
  • Discussion: Bucks Ticket Packages (PPT)
• Lesson 9-3: Ticket Sales Cycle
• Lesson 9-4: Ticketing Technologies
• Unit 9 Outlines (student and instructor versions)
• Unit 9 Lesson Presentations (PPT)
• Unit 9 Student Notes Guide
• Unit 9 Role Plays (group and individual)
• Unit 9 Exam 

Unit-9-BSE.zip
40.1 MB

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Unit 10: Fan Experience

• Lesson 10-1: Fan Experience
  • Lesson Plan: Stadium Design
  • Presentation: Stadium Design Activity (PPT)
  • Activity: Stadium Design
  • Activity: Stadium Design Rubric
  • Activity: Stadium Design – Student packet
  • Activity: The Fan Experience
• Lesson 10-2: Game Operations
  • Presentation: Best Traditions in Sports (PPT)
  • Activity: Traditions
  • Activity: Game Entertainment
• Lesson 10-3: Role of Game Operations
  • Activity: Game Entertainment
• Unit 10 Outlines (student and instructor versions)
• Unit 10 Lesson Presentations (PPT)
• Unit 10 Student Notes Guide
• Unit 10 Role Plays (group and individual)
• Unit 10 Exam 

Unit-10-BSE.zip
69.6 MB

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Unit 11: Sports & Entertainment Communication

• Lesson 11-1: Sports & Entertainment Communication
• Lesson 11-2: Publicity
  • Activity: Understanding Media
  • Case Study: Chicago Cubs Care Program
• Lesson 11-3: Functions of Sports & Entertainment Communication
• Lesson 11-4: Integrating Publicity
• Lesson 11-5: Generating Publicity
  • Activity: Publicity Plan
  • Activity: Press Release
• Lesson 11-6: Social Issues in Sports & Entertainment
  • Presentation: Introducing NIL (PPT)
  • Activity: Social Issues in SEM
• Unit 11 Outlines (student and instructor versions)
• Unit 11 Lesson Presentations (PPT)
• Unit 11 Student Notes Guide
• Unit 11Role Plays (group and individual)
• Unit 11 Exam 

Unit-11-BSE.zip
43 MB

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Unit 12: Fan Experience

• Lesson 12-1: Careers in Sports
  • Activity: Careers in SEM
• Lesson 12-2: Careers in Entertainment
• Lesson 12-3: Career Prep
  • Activity: Personal Brand
• Lesson 12-4: Cover Letters & Resumes
  • Activity: Cover Letter & Resume
• Lesson 12-5: The Job Market
  • Activity: The Job Search
• Unit 12 Outlines (student and instructor versions)
• Unit 12 Lesson Presentations (PPT)
• Unit 12 Student Notes Guide
• Unit 12 Role Plays (group and individual)
• Unit 12 Exam 

Unit-12-BSE.zip
7 MB

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ADDITIONAL RESOURCES
File Name
File Size
CURRICULUM PROJECTS

• Cause Marketing Project
• Customer Loyalty Project
• Digital Marketing Project
• Event Marketing Project
• Fandom Project
• Fantasy Basketball Project
• Franchise Marketing Project
• Fringe Sport Project
• Global Sports Expansion Project
• Green Marketing Project
• Market Research Project
• Marketing Plan Project
• Mascot Mania Project (2 part)
• Movie Proposal Project
• Music Marketing Project
• NASCAR Project
• New Olympic Sport Project
• Product Endorsement Project
• Sponsorship Sales Project
• Sports Communications Project
• Sports Drink Project
• Sports Movie Project
• Stadium Project
• Stock Market Project
• Super Bowl Project
• Theme Park Project
• Ticket Sales Plan Project
• Video Game Proposal Project
• Viral Marketing Project

ERC-projects-23-24.zip
43 MB

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2023 SCC FANTASY FOOTBALL SPORTS MARKETING COMPETITION

The 2023 competition is complete.

Resources will remain available to download for instructors who want to preview the competition for next year.

SCC’s Fantasy Football Sports Marketing Competition is a National competition, where your Sports Marketing class can compete with other classes from schools all over the country.

This competition is designed to replicate real challenges that professional football league executives face each season. In this competition, students learn key sports business concepts ranging from the development of a marketing plan to ticket sales, sponsorship and branding.

The competition features six “sports marketing challenges,” each designed to provide a fun and unique way to teach sports marketing by taking a project-oriented approach to learning.  Each challenge aligns with specific lessons from our curriculum with a focus on highlighting some of the most important sports business concepts.

SCC FANTASY FOOTBALL COMPETITION PACKETS (2023)
File Name
File Size
SCC Fantasy Football Competition Packet

The packet provides an overview of the project and gameplay, and includes rules and tips for winning the competition.

SCC-FFL-2023-Competition-Packet.pdf
5 MB

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SCC Fantasy Football Sports Marketing Challenges

This guide includes all size of the sports marketing challenges featured in this year’s competition.

SCC-FFL-2023-Sports-Mktg-Challenges.pdf
5.4 MB

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SCC Fantasy Football Due Date Worksheet

This file is a printable worksheet reminder of the due dates for each of the challenges in the competition. We recommend that you print the worksheet and post it in your classroom.

SCC-FFL-2023-Challenge-Due-Dates.pdf
5.8 MB

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