Competitive Edge - Sports & Entertainment Marketing News

A WNBA player has a signature shoe for the first time in a decade, a milestone players say is long overdue


For the first time in a long time, a WNBA player will be rocking kicks of her own.

Puma announced Wednesday that they signed Breanna Stewart to a long-term endorsement deal that would give the Seattle Storm superstar her own signature shoe.

Click here to read the story at

Discussion Questions:

  1. What is a signature shoe?
  2. Why do sneaker brands launch signature shoes?
  3. According to this story, when is the last time a WNBA player had a signature shoe?
  4. Why do you think it has been so long since a WNBA player had a signature shoe?
  5. What is product endorsement?
  6. According to this story, what player has Puma signed to an endorsement deal (that will include a signature shoe)?
  7. What do characteristics might brands look for when determining which athletes to endorse their products and services?
  8. Why do you think Puma chose this athlete?
  9. Why do you think Puma chose to launch a signature shoe with this athlete?
  10. Do you think this deal will open the door to more WNBA players getting signature shoes? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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