Competitive Edge - Sports & Entertainment Marketing News

Auburn’s T.J. Finley becomes 1st college football player to ink NIL deal with Amazon


T.J. Finley is taking his fashion sense to Amazon.

The Auburn quarterback, who is vying for the starting job as the Tigers begin fall camp this week, announced Tuesday afternoon that he has agreed to an NIL partnership with Amazon.

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Discussion Questions:

  1. Who is T.J. Finley?
  2. What is NIL?
  3. In your opinion, should there be more regulation of NIL deals in college sports? Why or why not?
  4. In your opinion, should college athletes be paid a salary by the college or university they represent? Why or why not?
  5. Why would Amazon want to sign T.J. Finley to an NIL deal?
  6. Why do you think T.J. is the first college football player to sign a deal with Amazon?
  7. How might Amazon benefit from the partnership?
  8. How might T.J. benefit from the deal?
  9. Do you think Amazon is taking any risk by investing in a college athlete NIL deal? Why or why not?
  10. Do you think Amazon will sign more college athletes to NIL deals in the future? Why or why not?
  11. Do you think this might open the door to more endorsement deals with professional athletes for Amazon? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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