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Promotion

Consumer Engagement

Chipotle to debut wellness-inspired AR Snapchat lens on ‘Quitter’s Day’

Chipotle Mexican Grill is celebrating the start of 2023 with a new lineup of burrito bowls and an augmented reality (AR) campaign, developed in partnership with Snapchat and designed to promote physical and mental health among the brand’s customers in the new year. Click here to read the story at Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Brands

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times.  Click here Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Brand Loyalty

McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app

Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years12/11/2022 ago
Brand Loyalty

Burger King Is AirDropping 65,000 Free Whoppers in NYC Today

Everybody loves a good birthday celebration, especially if it comes with free food. Click here to read the story at thrillist.com. Discussion Questions:

By Chris Lindauer, 2 years12/04/2022 ago
Collaborations

Buddy the Elf spaghetti meal kits available from Hello Fresh

For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products? Read more…

By Chris Lindauer, 2 years12/02/2022 ago
Branding

Denny’s Is Selling a T-shirt Worth $2,000 for $5.99

A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at Read more…

By Chris Lindauer, 2 years11/26/2022 ago
Consumer Behavior

Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K

Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot. Click here to read the story at thrillist.com. Discussion Questions: What is a Thanksgiving 5K? Read more…

By Chris Lindauer, 3 years11/20/2022 ago
Cause Marketing

JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to Read more…

By Chris Lindauer, 3 years11/20/2022 ago
Branding

Amazon Will Sell A Kitchen Device That Makes Cheetos Dust

Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story, Read more…

By Chris Lindauer, 3 years11/20/2022 ago
Industry Trends

Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy

While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What Read more…

By Chris Lindauer, 3 years11/13/2022 ago

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