Collaborations
Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”
Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:
Consumer Behavior
Back-to-school 2023: Can marketing transcend the turbulence?
As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:
Marketing Currents
Want your own hot dog straw? To celebrate 2022 viral video, Oscar Mayer is giving them away
Oscar Mayer makes a Hot Dog Straw to commemorate 2022 viral video Oscar Mayer is giving away the Oscar Mayer Hot Dog Straw (while supplies last), in honor of the baseball fan who made a straw from a hot dog in 2022. Click here to read the story at usatoday.com. Read more…
Advertising
Chipotle is running its first Threads campaign
In celebration of National Avocado Day July 31, Chipotle is hosting its first promotion – “Get in the Pit” sweepstakes – on the fledgling social media channel, Threads. Click here to read the story at nrn.com. Discussion Questions:
Brands
Why one sunglasses brand has several Instagram accounts
Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?” Click here to read the story at marketingbrew.com. Discussion Questions:
Branding
Blue Bell Drops a Dr Pepper Ice Cream Flavor
Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:
Branding
Lulu who? A cult brand takes on the booming culture of ‘dupes’
Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…
Competition
TikTok Ban Would Be a Blow to U.S. International Tourism Marketing
A national TikTok ban in the U.S. would put an end to tourism agencies’ growing investment in the platform and push them to redirect it into Meta and Google’s social platforms as well limit their ability to influence global conversations about their destination. Click here to read the story at Read more…
Marketing Currents
QDOBA Mexican Eats® Hosts First-Ever World Burrito Eating Championship in Honor of National Burrito Day
In partnership with Major League Eating (MLE), the competition will feature 10 professional eaters, including first-ranked Joey Chestnut, fourth-ranked Nick Wehry and 27th-ranked Eric “Badlands” Booker. Click here to read the story at prnewswire.com. Discussion Questions:
Advertising
Chrysler Brand Brings ‘Vanlightenment’ to Consumers With Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid
New campaign “Vanlightenment” for the Chrysler Pacifica and Pacifica Hybrid spans television, digital and social media, including Chrysler brand’s Facebook, Twitter and Instagram channels. Click here to read the story at prnewswire.com. Discussion Questions: