Competitive Edge - Sports & Entertainment Marketing News

A first look inside the Super Bowl Experience in Tampa

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The NFL built it. Friday, they will come.

Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city.

Click here to read the story at tampabay.com.

Discussion Questions:

  1. What is the fan experience?
  2. Why do you think the NFL creates exhibits around the Super Bowl like the “Super Bowl Experience” in Tampa?
  3. What is fan engagement?
  4. Do you think the Super Bowl Experience will boost levels of fan engagement? Why or why not?
  5. What is event marketing?
  6. How do you think exhibits like the Super Bowl Experience help promote the NFL and its brand?
  7. What is sponsorship?
  8. What is sponsorship activation?
  9. Can you find one example of sponsorship activation from this news story?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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