The NFL built it. Friday, they will come.
Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city.
Click here to read the story at tampabay.com.
- What is the fan experience?
- Why do you think the NFL creates exhibits around the Super Bowl like the “Super Bowl Experience” in Tampa?
- What is fan engagement?
- Do you think the Super Bowl Experience will boost levels of fan engagement? Why or why not?
- What is event marketing?
- How do you think exhibits like the Super Bowl Experience help promote the NFL and its brand?
- What is sponsorship?
- What is sponsorship activation?
- Can you find one example of sponsorship activation from this news story?