Competitive Edge - Sports & Entertainment Marketing News

Analysis: Sports vanishing to cost at least $12B (CE)

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The sudden disappearance of sports will erase at least $12 billion in revenue and hundreds of thousands of jobs, an economic catastrophe that will more than double if the college football and NFL schedules are wiped out this fall by the coronavirus pandemic, an analysis conducted for ESPN shows.

Click here to read the story at espn.com.

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to sports teams, leagues and organizations?
  3. This article suggests that a cancellation of the football season could be “catastrophic” for the industry. Why?
  4. Based on information from this story, what factors were taken into consideration when analyzing the potential economic fallout of a canceled football season?
  5. According to this story, the potential impact on the youth sports industry would be even more devastating than college and professional football. Why might that be?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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