Competitive Edge - Sports & Entertainment Marketing News

Buffalo Wild Wings offer NFL fans ‘season tickets’ to recreate stadium experience

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With most NFL teams expected to play without crowds this season, Buffalo Wild Wings is offering “season tickets” to recreate the stadium experience for one loyal fan base at its restaurants, the company said Wednesday. 

Click here to read the story from foxbusiness.com.

Questions for Classroom Discussion:

  1. How has COVID-19 impacted Buffalo Wild Wings’ business?
  2. How/why might the pandemic hurt BWW more than other restaurant chains?
  3. Based on information from this story, describe BWW’s ‘season ticket’ promotion.
  4. Why do you think BWW is offering a ‘season ticket’ program this fall?
  5. Why do you think BWW is only offering the promotion in select markets? How do you think they chose those markets?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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