Aided in part by unexpected ratings booster Will Smith, the Oscars improved its viewership by 60% compared to last year’s broadcast, a feat the Grammys aims to pull off on April 3. Last year, the event dipped to a historic low of 8.8 million viewers, a 53% decline from the previous year, which attracted 18.7 million viewers.
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- What are ratings?
- Why are ratings important to broadcast companies?
- Why are ratings important to organizers of award shows like the Oscars and Grammys?
- Why are ratings important to advertisers?
- Why do you think advertisers are willing to spend a premium to advertise during award shows like the Oscars and Grammys?
- Why do you think ratings were down for the Oscars and Grammys the last few years?
- Why do you think ratings were way up for the Oscars this year?
- What do you think the Grammys can do to increase ratings this year?
- In your opinion, will ratings for this year’s Grammys increase over last year? Why or why not?