Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive.
Click here to read the story at marketingdive.com.
- What is advertising?
- What is a virtual advertisement?
- According to your textbook (The Business of Sports & Entertainment), what is the paradox of commercialism?
- How might virtual ads illustrate that concept?
- What is mixed reality?
- Based on information from this story, describe how Chipotle is using mixed reality to reach NHL fans.
- In your opinion, will this prove to be an effective strategy for Chipotle? Why or why not?