Competitive Edge - Sports & Entertainment Marketing News

Chipotle bends reality in new ad during NHL game

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Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive.

Click here to read the story at marketingdive.com.

Discussion Questions:

  1. What is advertising?
  2. What is a virtual advertisement?
  3. According to your textbook (The Business of Sports & Entertainment), what is the paradox of commercialism?
  4. How might virtual ads illustrate that concept?
  5. What is mixed reality?
  6. Based on information from this story, describe how Chipotle is using mixed reality to reach NHL fans.
  7. In your opinion, will this prove to be an effective strategy for Chipotle? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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