The Cowboys are trying to keep up with the Joneses.
Click here to read the story at profootballtalk.com.
- Who is Jerry Jones?
- What are naming rights?
- What is the name of the Cowboys’ home stadium?
- When was the stadium built?
- Given it is a pretty new stadium, why would Jerry Jones want to upgrade the building?
- How is the team proposing that they will pay for the upgrade?
- According to this news story, what is the goal of the upgrade?
- What can they do to improve the stadium’s technology?
- How is fan experience?
- How might improved technology impact the fan experience?
- What are “premium” spaces?
- Why are premium spaces important to sports teams?
- If you were responsible for managing the project, what upgrades would you recommend? Why? Be prepared to discuss your answers in class.