Competitive Edge - Sports & Entertainment Marketing News

‘DC League of Super-Pets’ Debuts Movie-Inspired Merch Ahead of Summer 

DC League of Super-Pets is giving four-pawed comic book fans and their humans some furry heroes of their own.

Click here to read the story at hollywoodreporter.com.

Discussion Questions:

  1. What is a “toy ready” film?
  2. Why do studies create toy ready films?
  3. Based on information from this story, would you describe the ‘DC League of Super-Pets’ movie as one that is toy ready?
  4. What is licensing?
  5. How does licensing impact DC Comics branded merchandise?
  6. If you wanted to, could you legally sell t-shirts you made featuring ‘DC League of Super-Pets’ movie characters? Why or why not?
  7. What is the difference between a licensee and licensor?
  8. Which best describes DC Comics?
  9. What is merchandising?
  10. If you were a toy company selling ‘DC League of Super-Pets’ merchandise, what would your strategy look like? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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