For football fans, everything is elevated in the postseason. So come playoff time, ESPN is giving fans something to elevate their food as well. Introducing: Postseasoning.
Click here to read the story at espnpressroom.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- Why do media companies like ESPN engage in promotion?
- Based on information from this news release, describe ESPN’s spice blend promotion.
- What type of promotion might best describe this initiative from ESPN?
- Why do you think ESPN chose not to make the seasoning blend available for sale?
- In your opinion, is this a product do you think ESPN should sell? Why or why not?
- What do you think ESPN hopes to accomplish with this promotion?