Competitive Edge - Sports & Entertainment Marketing News

ESPN Gets Spicy: Launches ‘Postseasoning’ Spice Blend to Celebrate the High Stakes of Postseason Football

For football fans, everything is elevated in the postseason. So come playoff time, ESPN is giving fans something to elevate their food as well. Introducing: Postseasoning.

Click here to read the story at espnpressroom.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why do media companies like ESPN engage in promotion?
  4. Based on information from this news release, describe ESPN’s spice blend promotion.
  5. What type of promotion might best describe this initiative from ESPN?
  6. Why do you think ESPN chose not to make the seasoning blend available for sale?
  7. In your opinion, is this a product do you think ESPN should sell? Why or why not?
  8. What do you think ESPN hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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