With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV.
Click here to read the story at digiday.com.
- What is fandom?
- How might the NCAA Tournament illustrate the concept of fandom?
- Why might marketers be interested in tapping into the fandom surrounding March Madness?
- How might they connect with those fans?
- What is fan engagement?
- Why is engagement important to marketers?
- What are some different ways marketers might measure engagement?
- What is a “second screen” (as referenced in this news story)?
- How might a second screen boost levels of engagement?
- What is a target audience?
- What are demographics?
- What demographic are ESPN and Pizza Hut targeting with the integration of second screens as part of their March Madness marketing?
- How might a second screen help brands reach a younger audience?
- What are industry trends?
- Why do you think nostalgia marketing is such a popular marketing trend right now?
- Describe how ESPN and Pizza Hut have tapped into nostalgia marketing as part of their March Madness campaigns.
- What is NIL?
- Why do you think Continental Tires leaned into its NIL program as part of its March Madness campaign?
- What might that tell you about who they are targeting with their March Madness marketing?
- What is social media marketing?
- How might different social platforms be used for different purposes from a marketing perspective?
- According to this story, how might a brand benefit from a TikTok campaign during March Madness?
- Alternatively, how might a brand use Twitter?
- If you were running a March Madness marketing campaign for your favorite brand, which social platforms would you use and how?