As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience.
Click here to read the story at prnewswire.com.
- What is the FIFA World Cup?
- What is sponsorship?
- Why would Frito-Lay want to sponsor the World Cup?
- What might a FIFA World Cup sponsorship offer that brands might not get from an event like the World Series, Stanley Cup Final, or NBA Final in terms of the audience?
- How significant do you think the investment required might be for a brand to be recognized as an official sponsor of the FIFA World Cup?
- What is sponsorship activation?
- Why is it important for brands to activate their sponsorship?
- How does activation increase the amount of money a brand spends on a sponsorship?
- Based on what you learned in this story, what is Frito-Lay doing to activate their World Cup sponsorship?
- What is fan engagement?
- What is UGC?
- What is Frito-Lay doing to tap into UGC as part of its FIFA World Cup campaign?
- How might the activation strategy boost levels of fan engagement?
- If you were a marketing professional at Frito-Lay, what would you do to activate the World Cup sponsorship? Be prepared to discuss your answers in class.