Competitive Edge - Sports & Entertainment Marketing News

Hollywood Preps Campaign to Encourage Return to Movie Theaters


Marketing a Hollywood summer event pic is never an easy task. But this year, studios don’t just have to worry about the competition — they have to get people back in the habit of going to the movies after a devastating pandemic.

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Discussion Questions:

  1. How has the pandemic impacted the film industry?
  2. What is consumer behavior?
  3. How might consumer behavior be different now than prior to COVID-19?
  4. Why is marketing important to the success of a film at the box office?
  5. What is a public service announcement?
  6. Based on information from this story, describe what Hollywood is doing to encourage consumers to go back to the movie theater.
  7. If you were an entertainment marketing professional in Hollywood, what would you do to help drive more traffic back to the theater?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.




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