Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie.
Click here to read the story at digiday.com.
Discussion Questions:
- What is competition?
- What is the difference between direct and indirect competition?
- Who is EA?
- How would you describe the type of competition between EA, Fortnite, and Roblox?
- What is the metaverse?
- What are industry trends?
- Why do you think so many brands are interested in marketing and advertising in the metaverse?
- How might that trend influence EA’s marketing strategy in the future?
- What is a situation analysis?
- If you were to create a SWOT analysis for EA, what might that look like?
- According to this story, how does EA view ‘The Sims’ as it relates to the future of the company?
- Which EA titles might be “ripe for conversion into metaverse platforms” according to this story? Why?
- What is UGC?
- What is a franchise? Is the ‘Sims’ a franchise?
- What is a creator economy?
- Why is UGC important to the ‘Sims’ franchise?
- Why might Fortnite and Roblox be platforms that are driven by creator economies?