Competitive Edge - Sports & Entertainment Marketing News

In ‘Arms Race’ For Mass Adoption, Crypto Companies Ink Sports Sponsorships Worth Hundreds Of Millions

As cryptocurrency companies seek to reach mainstream audiences, some platforms are spending hundreds of millions of dollars to sponsor sports teams, stadiums and even leagues in a bid to woo new fans.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is cryptocurrency?
  2. Why do you think it is important for cryptocurrency companies to promote their brands?
  3. How can sports and entertainment help these companies to reach mainstream audiences?
  4. What is sponsorship?
  5. How do brands determine which sports and entertainment properties to sponsor?
  6. What makes sponsorship a unique marketing platform compared to traditional advertising?
  7. Why might that appeal to crypto companies?
  8. What is competition?
  9. How might sports sponsorship help a crypto brand stand out from the competition?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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