Competitive Edge - Sports & Entertainment Marketing News

LA Clippers announce Honey as new jersey sponsor

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The LA Clippers’ partnership with Honey has reached new levels; the LA-based tech company is now the official jersey sponsor of the Clippers.

For those who need a refresher, the Clippers previously engaged in a multi-year sponsorship in 2018 with the app Bumble as their jersey sponsor. Throughout that two year span, Honey has found themselves increasingly a part of the Clippers’ presence.

Click here to read the story at si.com.

Discussion Questions:

  1. What is sponsorship?
  2. Why do brands sponsor sports teams?
  3. What type of business is Honey?
  4. Have you heard of the company before reading this news story?
  5. Why would the Clippers put a company’s logo on their jerseys?
  6. Why do you think Honey would want their logo on the Clippers jerseys?
  7. Lesson 2.7 of your textbook discussses the paradox of commercialism. What does that mean?
  8. How does this story represent the concept of the paradox of commercialism?
  9. Based on that concept, do you think there is any risk for Honey by placing their logo on the jersey of a NBA team? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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