Competitive Edge - Sports & Entertainment Marketing News

MLB moving ahead with uniform ads next season

Major League Baseball is moving ahead with plans for advertising on uniforms next season.

Click here to read the story at ESPN.com.

Discussion Questions:

  1. What is the paradox of commercialism (as described in your textbook, The Business of Sports and Entertainment)?
  2. How might this story represent an example of that concept?
  3. Why do you think Major League Baseball was hesitant to sell advertising space on uniforms in the past?
  4. Why do you think they decided to sell that space now?
  5. What is sponsorship?
  6. Why do brands sponsor sports teams?
  7. From a sponsor’s perspective, do you think there is any risk associated with placing an ad on MLB uniforms? Why or why not?
  8. In your opinion, should MLB sell advertising space on uniforms? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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