Competitive Edge - Sports & Entertainment Marketing News

NBA deepens tie with Oculus with new marketing rights

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The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and NBA G League.

Click here to read the story from sportsbusiness.com.

Questions for Classroom Discussion

  1. What is a sports broadcast?
  2. How has technology improved the way fans can watch sports broadcasts?
  3. What is sponsorship?
  4. Why would Oculus want to partner with the NBA?
  5. In your opinion, is virtual reality (VR) the future of sports broadcasts? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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