Competitive Edge - Sports & Entertainment Marketing News

Netflix Is ‘Not Anti-Sports, We’re Just Pro-Profit,’ Ted Sarandos Says

Netflix’s Ted Sarandos again addressed the question of whether the streamer is interested in live sports — and he once again waved it off as not in the cards, at least anytime soon.

Click here to read the story at variety.com.

Discussion Questions:

  1. What is the difference between a business plan and a marketing plan?
  2. How might Netflix’s business model differ from a traditional broadcast company like ABC, ESPN, or TNT?
  3. How does Netflix view live sports from a business plan perspective?
  4. According to this story, Netflix does not see a path to profit from live sports. Why might that be?
  5. Based on what you learned in this story, what is Netflix doing to expand its business?
  6. With Netflix now offering ad-tiered subscription options, might that change their perspective in the future? Why or why not?
  7. What is competition?
  8. Who represents direct competition to Netflix?
  9. Who might represent indirect competition?
  10. Why are some of Netflix’s direct competitors interested in live sports?
  11. In your opinion, should Netflix consider investing in live sports? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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