Competitive Edge - Sports & Entertainment Marketing News

NFL increasing inventory for ad sales during playoff games

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 The NFL is making additional advertising time available to its broadcast partners for the playoffs.

The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic and increased interest in the presidential election.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is advertising?
  2. What is advertising inventory?
  3. What are ratings?
  4. Why do you think NFL ratings are down this season?
  5. Why are ratings important to the NFL? Its broadcast partners like Fox, ESPN, CBS etc? Advertisers?
  6. If ratings are down, why would the NFL make additional advertising time available to broadcasters during the playoffs?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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