The NFL is making additional advertising time available to its broadcast partners for the playoffs.
The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic and increased interest in the presidential election.
Click here to read the story at usatoday.com.
- What is advertising?
- What is advertising inventory?
- What are ratings?
- Why do you think NFL ratings are down this season?
- Why are ratings important to the NFL? Its broadcast partners like Fox, ESPN, CBS etc? Advertisers?
- If ratings are down, why would the NFL make additional advertising time available to broadcasters during the playoffs?