The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep.
Click here to read the story at theverge.com.
- What is the sports and entertainment product?
- What do you think goes into the development of a product?
- How might this story represent the concept of product development?
- What is a product launch?
- Why is a product launch important to sales?
- Why is marketing important to a product launch?
- What is Pokemon Sleep?
- The game does not yet have a release date, but when do you think Pokemon Sleep might launch?
- What new device was revealed alongside the launch of the game?
- What is differentiation?
- How might the Pokemon Company’s differentiation strategy be different with this game than more traditional mobile games?
- What is a target market?
- Who might the Pokemon Company be targeting with this game?