Competitive Edge - Sports & Entertainment Marketing News

Report: ‘Ted Lasso,’ Premier League Agree to Licensing Deal Worth as Much as $680K

The Premier League and Apple’s hit television show Ted Lasso have agreed to a licensing deal worth as much as $680K, according to Matt Slater of The Athletic.

Click here to read the story at bleacherreport.com.

Discussion Questions:

  1. What is licensing?
  2. Why do companies investing in licensing deals?
  3. In the case of ‘Ted Lasso’ and the EPL, who is the licensor?
  4. In the case of ‘Ted Lasso’ and the EPL, who is the licensee?
  5. Based on information from this story, describe this licensing arrangement between ‘Ted Lasso’ and the European Premier League.
  6. How might the EPL benefit from this licensing deal?
  7. How might ‘Ted Lasso’ benefit from the deal?
  8. What is merchandising?
  9. What type of merchandising might consumers see as a result of this licensing deal?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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