With vaccinations ramping up and theaters in major markets like Los Angeles and New York City slowly opening, a true return of movie-going in the United States may soon be upon us.
This past weekend, for example, Warner Bros’ “Godzilla vs. Kong” pulled in $48.5 million domestically making it the biggest opening weekend of a theatrical release amid the pandemic.
Click here to read the story at digiday.com
- What is a theatrical release?
- Why do you think studios stopped marketing theatrical releases?
- How has the pandemic changed the way studios market and promote movie releases?
- Based on information from this story, how much money did “Godzilla vs. Kong” pull in at the box office this weekend?
- Why might that be an encouraging sign for both studios and movie theaters?
- Do you think the business model for movie studios will be changed forever as a result of the pandemic? Why or why not?