Competitive Edge - Sports & Entertainment Marketing News

Simone Biles partners with Athleta after six years at Nike

[displaycategories]

Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day. 

Biles had been a Nike athlete since 2015.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is product endorsement?
  2. Why do you think product endorsement is important to brands like Nike?
  3. What characteristics do brands look for when deciding which athletes they want to endorse their products and services?
  4. Why do you think Nike wanted Simone Biles to represent the brand?
  5. Why do you think Simone Biles chose to leave Nike?
  6. Why do you think Athleta wanted Ms. Biles to endorse their brand?
  7. How might Athleta leverage their relationship with Ms. Biles in ways that Nike did not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH COMPETITIVE EDGE:

RECENT POSTS:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC